Mich Sineath is a hands-on communications problem solver with proven success in directing multi-skilled teams to deliver complex projects for education, law enforcement and media industries. Articulate and persuasive with superior management skills, Mich has a masters degree in journalism and offers a unique combination of creativity, analytical skill and vision. He specializes in facilitating digital media opportunities through social media with focus on the user experience.

His specialties include community building; public relations and media relations; marketing and communications strategy; programs development and planning; social and digital media.

AEJMC

AEJMC is a nonprofit, educational association for communication education and research. The Association’s mission is to advance education, foster scholarly research and promote the free flow of communication.

Public Relations and Marketing Manager, AEJMC
February 2007 – Present

• Develops and manages national marketing campaigns in conjunction with strategic directions, annual conventions and Association outreach. Steers small, cross-Association teams in building and promoting Association outreach and implementation of strategic objectives.

• Facilitates new and alternative ways to leverage traditional programs using social media channels in support of scholarly research, teaching and professional services. Oversees creative and IT process involved with launching new programs, and works closely with internal clients, IT and outside vendors.

• Monitors online public relations and provides 24/7 communication support to members (4,000), students and working journalists on a regular and ongoing basis. Arranges interviews, designs and produces correspondence materials, pairs mentors and reviews and edits Association reports and policies as required.

• Strategizes and educates management team and others across the company on incorporating relevant social media techniques into the association’s products and services. Manages social media outlets, including the Association’s blog, Facebook, Twitter and additional engagement forums, et al.

• Provides communication advice and liaison to Executive Director, executive board (13) and office staff of seven.

Social Media Club

Social Media Club Columbia is a volunteer-driven group organized to expand social media literacy, share lessons learned, and promote ethical practices through discussion and actions. The Club holds monthly meetings on a myriad of social media topics as well as by-request workshops for businesses and organizations.

Vice President, Social Media Club Columbia
January 2009 – Present

• Steers small, six-person committee that provides strategic direction and oversight for the growth and evolution of Social Media Club Columbia. Responsible for maintaining liaison with the national SMC parent organization and keeping the Club informed of current initiatives.

• Creates and delivers social media workshops at businesses and organizations within the community. Works with the President and the Programming Director to determine potential topics, speakers and venues.

• Manages the overall welcoming process for new members. Responds to e-mail delivered to the smccolumbia@gmail.com account and other online/offline requests.

• Manages online marketing and promotions. Manages social media outlets, including Facebook and Twitter. Ensures that SMC Columbia events happen monthly, and fills in where needed.

Testimonials

Mich has single-handedly transformed the online presence and strategic communication efforts of AEJMC. His work has been critical in securing the future of the organization as a leader in journalism training and academic research, especially in this rapidly changing media environment. Mich is extremely skilled at navigating the needs and abilities of diverse stakeholders, and harness them for the benefit of the organization. – Dietram Scheufele, Professor and Director of Graduate Studies, University of Wisconsin-Madison

With his leadership and vision, he has elevated the work the club does and the purpose it serves while nurturing a community—both online and offline—that respects and counts on Social Media Club for education and inspiration. It’s safe to say that, without Mich and his dedication, Social Media Club Columbia would not be what it is today. – Jessica Cook Woodrum, Synergy Point

I highly recommend Mich to anyone who is looking for a smart and highly creative person with an understanding of public relations and the ability to problem solve. Mich is a social media expert who has the unique ability to strategically integrate traditional media along with Web 2.0 platforms into the modern communication campaign. – Guy Golan, Assistant Professor, Seton Hall University

Mich is a highly motivated creative person. He is wonderful with creating new outlets to communicate with various audiences. Mich takes any task that is given to him and not only does what is required, but also develops new ways to push the project to be better. – Tricia M. Farwell, Assistant Professor, Middle Tennessee State University

I’ve worked for [Mich] and along aside him. In all circumstances, I’ve found him creative, imaginative, hard working, willing to take advice and eager to explore alternatives on behalf of some greater good. – Randy Reddick, Morris Professor and Journalism Department Chairman, Texas Tech University